No Risk Strategy To Squeeze More Money Out Of Your Customers! Internet Articles | October 6 Benjamin Mendy Shirt , 2006 Do you want to learn a simple, zero-cost way of increasing your profits? This article will go over a simple and no-risk way which you can ?squeeze? out some extra money from your clients and put it in your bank account.
If you had a no-risk way that is guaranteed to fatten your wallet, would you use it? Of course you would. I have a simple solution to do that, and I?m shocked that most internet marketers are not implementing this simple strategy. If you implement it, you?ll be ahead of most of the average internet marketers. Anyway David Silva Shirt , this is what you do:
Simply put an additional offer order form right before your customer completes their purchase.
This additional offer can be two things, a cross-sell and an up-sell. You can use a cross-sell by combining a related product to the original order. Or you can use the up-sell by giving your customers an ?upgraded or premium version? of your product.
Here is an example of a cross-sell:
?Yes! I want to gain Maximum Muscle In Minimal Time with the Maximum Muscle Protein Powder for $30 right now! Also include my 12-bar box of Maximum Muscle Protein Bars, the perfect food bar for the serious bodybuilder at the rock-bottom price of $19.97!?
(In this case, protein bars are related to original product, the protein powder.)
Here is an example of an up-sell:
?YES! I want to super size the soda and fries for only 50 cents more!?
(In this case Bernardo Silva Shirt , the bigger portion of the meal is the upgraded version of the original product.)
The reason you want to do this is because your customer already has his credit card in hand and are receptive to buy your original product. The cross-sell and up-sell technique works because it plays into your customer?s impulse buying habits.
Like I said before, there is absolutely no risk in having these offers. Your customers can either order your package deal or they don?t. But let?s say only 50% of your customers do order your additional offers; calculate how that can fatten you wallet. There is nothing to lose, and more money to gain! You will only win in this situation!
Just be creative when cross-selling your products. You can figure it out, just use your common sense! Here are a few examples to get you started:
Golf equipment ? after they?ve purchased hundreds of dollars of equipment, would your prospects want to know how to improve their swing? Offer them an instructional DVD or a subscription to a golf magazine.
Insurance ? after your prospect bought an auto insurance policy Leroy Sane Shirt , offer them a vacation package at $100 off.
Information products ? after your prospect bought your $597 product, offer them a limited time offer of purchasing the bonus CD set that usually sells for $397 at a one time only price of $97.
Just integrate these offers in your website ordering page with a checkbox. The beauty of offering these upsellcross-sell goodies is that it takes a minute to implement, but doesn?t cost you any extra money to advertise and promote.
To sum up, the cross-sellup-sell works well because people are in the ?buying? mode, and it takes less effort push them deeper in your extra ?money-saving? offers. If you want some extra money with very little effort Fabian Delph Shirt , start using this strategy today!
Postcards Versus Catalogues Marketing Articles | June 18, 2006 What do successful cataloguers do when they market? There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is p...
What do successful cataloguers do when they market?
There is a secret, or so it seems Kevin De Bruyne Shirt , in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a ?not-known datum?. So, what?s the secret, you ask!?!?
That successful cataloguers use postcards to market!
Bah, hum bug Eliaquim Mangala Shirt , you say! Why would they do that? How can they sell their wares?
Simply and easily. Postcards work because they are inexpensive and they get the attention of the prospective buyer who would like to shop in their particular catalogue. Many big catalogue companies do it ? JC Penny, Spiegel, Brighton ? they all use postcards.
Now for your next objection: ?People already know the products of JC Penny, Spiegel and Brighton so of course they will order the catalogue? (am I reading your mind, yet?) or how about your next consideration Aymeric Laporte Shirt , ?If the prospective clients do not see my merchandise than they won?t know if they want to order my catalogue or not, much less my merchandise.?
Those are definitely objections, but not necessarily sound ones. Let?s break them down. Just think about it. They get your catalogue (that you spend $4 per piece sending out) and then they throw it away immediately. They do the same with a postcard, but postcards are cheap - .35 cents (that includes postage, design Sergio Aguero Shirt , mailing list, etc.) compared to 4.00 ? you could afford to continue to send those postcards out until they finally decide to order your catalogue. You can?t do that with catalogues, it?s too expensive!